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Editor-in-Chief advice

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McDonald’s newsletters: how we make you hungry

Let's face the truth: food-writing is an endless topic. Simply because we all do it. We eat. As well as we write tasty things: about Big Macs and Cherry Pies. Just add a unique design, product close-ups and animations—and you’ll get the beauty that comes to your inbox right now.

FEATURED WORKS

Editorial

What is editorial line and how to work with it

A short guide for authors, editors and those who want to write a new editorial line for a company.

Mistakes in emails and how brands can apologise for them

Typos happen, but if the email hurt one's feelings — it's not okay. No matter what it'll be better to say sorry in the next email. Find out the better way to do it.

Digest for digital agency

We’ve launched a monthly digest for Mailfit on behalf of the editor-in-chief. Author's style is mixed with digital usefulness and emoji-designed. The October 2021 edition took "‎Best Copywriting" at the ECA.‎

Digital etiquette

No to voices, chat spam and calls without videos. In short, how to communicate with colleagues so that they won't hate you.

Business blog ideas

How to make a plan out of chaos. In general: what to write in a company’s blog and why it’s needed except the targeted traffic. The table template is attached.

McDonald’s newsletters: how we make you hungry

Digest for digital agency

Business blog ideas

Tone of voice

Mistakes in emails and how brands can apologise for them

Digital etiquette