This is how brands, which are often referred to as “for people”, communicate with customers. This style of communication of the “next door guy” can repel some people, while others like honest conversations with no subordination. Here are distinguishing characteristics of the tone of voice that brands-”friends” use.
This image is used by brands that are not afraid to spit on public opinion and go against moral and ethical principles even. It takes courage to deal with customers like this. A variety of companies, both local and international, can discover this courage in themselves. This is how brands-provocateurs communicate.
Brands that like to share useful information try on an expert image. They know how to explain complex things simply, and they are happy to educate their clients. Here's how they communicate.
Well, or like radio. Or like a magician in a circus. Like someone who wants to entertain his audience. The main tool of such brands is their captivating content. And here’s how they usually present it.
Of course, every brand communicates with customers to sell as much as possible. But details of the communication can differ sometimes. And these details help the brand in building its image. Here's how you can communicate with your customers.
Talk to you even about their tiniest achievements and events.
Are not afraid to admit mistakes and failures.
Share personal experience with their clients.
Raise and reveal difficult topics.
Conduct educational activities.
Use non-standard newsbreaks.
Think how they can entertain with their products.
Use interactive forms of content — quizzes, games, polls and tests.
Initiate heated discussions and debates to increase activity.
Use outrageous headlines and defiant slogans.
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Use the words “friend” and “friends”.
No numbers or boring statistics.
Use situational marketing to keep up with the hype.
Interact with the audience constantly.