You need to answer 5 questions to create a content plan that earns results. Here they are.
How To Make a Content Plan For a Blog
We’re talking about filling tables later but first, let’s find out how to create the plan itself.
A content plan helps to prepare publications, and in general simplifies your work. Usually, it looks like a Google Sheets file with monthly plans. Some companies make an approximate content plan for six months. But the last two or three years have shown the world that planning so far is not always a good idea.
A content plan is a list of the content you hope to create with expectations for how it should be created. As a rule, the content plan includes topics, content ideas in brief, publication date, author and status ("in progress", "published", and so on).
Also, before coming up with topics, you need to divide future content by its type: expert, entertaining, educational, and advertising.
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Entertaining content. These are all sorts of articles like "Top-X of something". As a rule, these are articles that are so interesting to read while you’re procrastinating.
Educational content. Certainly the most useful for readers. Checklists, instructions, webinars — everything is here.
Advertising content. Sells the goods and services of the company. For example, if a brand develops a new product, it is worth writing an article about it.
Expert content is articles where you show what you are capable of and what you know. For example, the material you are currently reading is expert, as Swords shares its experience and shows that the team is well versed in content plans.
How will you create content?
How will you deliver your message?
Why is your business different?
What problem does your content solve?